CV

Led end-to-end product and e-commerce strategy—design through launch—driving $75K in annual revenue.

• Developed and maintained the company's e-commerce website, ensuring seamless functionality and user experience.
• Implemented digital marketing strategies, increasing online sales by 20%
• Created and executed marketing and product-launch strategies, establishing an Instagram presence and growing brand awareness.
• Designed custom fitness equipment in CAD and managed manufacturing domestically and imports from China to maintain quality and margin.
• Launched and managed a Shopify store, integrating payment gateways and optimizing UX for a seamless purchase flow.
• Negotiated with overseas suppliers, handled inventory logistics, and oversaw in-house product repair operations.
• Opened and ran a physical retail location, coordinating staffing, merchandising, and day-to-day operations.
• Applied project management practices—Agile planning, cross-functional coordination, and KPI tracking—to deliver 5+ new products from concept to market.

Oversaw multi-store district operations, collaborating with executive leadership to define strategy, elevate performance standards, and ensure regulatory compliance.

• Directed staffing lifecycle—hiring, coaching, performance reviews and terminations—for 4 locations, cultivating high-performing teams.
• Designed and delivered comprehensive training programs and presentations on sales methodology, product knowledge, and compliance updates.
• Held regular one-on-ones with store managers to analyze KPIs, diagnose operational gaps, and implement targeted improvement plans.
• Monitored industry trends and regulatory changes, advising leadership on product mix adjustments and policy updates.
• Collaborated with marketing and operations to roll out district-wide promotions, store launches and process enhancements.
• Reported directly to the CEO—co-developing growth targets, expansion roadmaps and quarterly performance reviews.

Drove a 200% revenue increase at Milton store (from $15K to $50K monthly) working along side the CEO to re-build store operations through strategic merchandising and performance coaching.

• Recruited, trained and managed a team of 8 sales associates, establishing clear KPIs and accountability frameworks.
• Developed and executed localized promotions in collaboration with marketing, boosting foot traffic by 25%.
• Maintained inventory controls and optimized product assortments based on sales analytics and market trends.
• Resolved customer escalations and operational issues, consistently achieving a 95% satisfaction rating.

Delivered expert product knowledge and exceptional customer service in a high-volume retail environment, consistently exceeding sales targets and enhancing store performance.

• Surpassed monthly sales quotas by 20% through consultative selling and targeted upselling of accessories and add-ons.
• Maintained visual merchandising standards and executed planogram updates, resulting in a 15% lift in foot traffic.
• Conducted daily inventory audits and restocking, reducing out-of-stock occurrences by 30%.
• Onboarded and coached 3 new team members, accelerating their time-to-quota by 25%.
• Resolved customer inquiries and escalations, contributing to a 95% overall satisfaction rating.

Drove membership and personal-training revenue through consultative selling and strategic relationship building.

• Prospected and closed 150+ new client accounts, generating $180 K in annual revenue.
• Designed customized training packages aligned with individual goals—achieved a 90% client-retention rate.
• Conducted fitness assessments and delivered persuasive one-on-one presentations to prospective members.
• Managed sales pipeline using MindBody CRM, consistently exceeding monthly sales quotas by 20%.
• Collaborated with trainers and front-desk staff to promote programs and group classes, boosting membership conversions by 15%.

Supported daily operations at a busy computer hardware store by organizing inventory, assisting customers, and assembling custom PC packages.

• Reorganized stock and shelf layouts to improve product visibility and retrieval efficiency.
• Advised customers on hardware selections and technical specifications, facilitating informed purchase decisions.
• Assembled and packaged bespoke computer systems, ensuring quality control and performance optimization.
• Installed and configured hardware components for customers, troubleshooting compatibility and performance issues.