CV

Led end-to-end product and e-commerce strategy—design through launch.

• Analyzed sales, traffic, and conversion metrics to inform pricing, promotions, and inventory decisions, contributing to a 20% increase in online revenue.
• Developed and maintained the companys e-commerce website, optimizing user flows, checkout, and payment integrations.
• Tracked and reported key operational KPIs across sales, fulfillment, and inventory to support planning and day-to-day decision-making.
• Gathered and clarified business requirements across marketing, suppliers, and operations to align execution with business goals.
• Managed supplier negotiations, inventory logistics, and fulfillment workflows, balancing cost, quality, and delivery timelines.
• Applied structured project management practices (planning, prioritization, KPI tracking) to deliver 5+ products from concept through launch.

Led performance and operations across several retail locations, supporting leadership with data-driven planning and execution.

• Analyzed store-level KPIs to identify performance gaps, operational risks, and improvement opportunities.
• Translated high-level business goals into measurable targets and actionable plans for store managers.
• Held regular performance reviews with managers, using data to diagnose issues and guide corrective actions.
• Prepared structured summaries and recommendations for executive leadership, reporting directly to the CEO.
• Coordinated cross-functionally with marketing and operations on promotions, store launches, and process changes.

Led a store-level operational turnaround resulting in a 200% revenue increase.

• Tracked sales and inventory metrics to optimize product mix and reduce stock inefficiencies.
• Established KPIs and accountability frameworks for an 8-person sales team.
• Executed localized promotions based on sales trends, increasing foot traffic by 25%.
• Resolved operational and customer issues, maintaining a 95% satisfaction rating.

• Supported day-to-day retail operations in a high-volume environment.
• Assisted customers through consultative product discussions and recommendations.
• Performed routine inventory checks and restocking to maintain product availability.
• Assisted with onboarding and coaching of new team members.

• Led one-on-one consultations for personal training and membership inquiries.
• Designed customized training packages aligned with individual goals.
• Conducted fitness assessments and delivered persuasive one-on-one presentations to prospective members.
• Tracked prospects and follow-ups using a CRM to support conversion and retention.
• Collaborated with trainers and front-desk staff to promote programs and group classes, boosting membership conversions.

• Reorganized stock and shelf layouts to improve product visibility and retrieval efficiency.
• Advised customers on hardware selections and technical specifications, facilitating informed purchase decisions.
• Assembled and packaged bespoke computer systems, ensuring quality control and performance optimization.
• Installed and configured hardware components for customers, troubleshooting compatibility and performance issues.